If you look at the headline of this piece, you could consider, “My ideal client is anyone looking to buy or sell real estate!”
It is a popular assumption among agents, particularly those who are only beginning to get their feet wet and growing their clientele. Beware this kind of thinking can hinder the expansion of your business. If you do something well, it will get your name to the world as an professional, while doing things in a way that is well-organized can ensure your brand is out of the crowd.
The public is bombarded with more advertisements coming their way from multiple channels now than they ever have before which means it’s always better to stand out rather than to be a part of the crowd.
Why Is Attracting Your Ideal Client Important In Real Estate?
If you attempt to be all things to all people then you’ll probably end up being nobody to anyone.
Consider yourself as an aspiring purchaser or seller just for a minute. There are plenty of agents to pick from So they’re searching for options that meet their particular preferences. Are you of the opinion that they’re more likely to select an “generalist” with vanilla marketing or an “specialist” with varied marketing that is exactly what they’re searching for? Of course, the latter.
Knowing the type of client you’d like to collaborate with will allow you to determine what you can offer to stand out in comparison to other brokers. Are you a fan of old homes? You are looking for clients with this passion, which will encourage you to promote your unique, old-house knowledge.
Are you a fan of the lake? It’s obvious through your social media platforms and other channels will attract customers looking for homes on the lake.
Do you have a problem attracting rental clients? Do not advertise those services as something that you can offer and you’re less likely to spend time answering requests for rental from potential clients. If you’re doing what you enjoy it is essential to discover clients who are passionate about it, too.
What’s the Benefit Of Niche Marketing
Finding your niche in real estate is about cutting down the huge range of professional services to aspects you’re most passionate about, and then letting the world know about it.
Take a look at the areas in your life that are energise you. What kind of houses or homes do you enjoy exploring? Condos? Vacant land? Farms for horses? What kinds of properties do you feel you aren’t too excited about? Vacant land? Older homes? Subdivisions?
The answer is different for everybody, so finding out what you’re skilled at and love is the best first step. Once you’ve identified what drives you and sets you apart in comparison to other professionals, you can get your name in front of clients so that who will benefit the most. How? The possibilities are endless.
Make Your Way To The Front of your ideal clients by following These 7 Steps
It’s a lot easier than you believe to get your message out once you’ve settled in on what you’d like to convey. Sometimes, it’s difficult to determine how to begin, however there are seven steps to help you get started. We’ll explain how to:
- Do not be afraid of excluding potential clients
- Find The Right Clients for You
- Find Your Competitors
- Be Involved with Your Customers You Want to Reach
- Expand Your Influence
- Know that Interests Draw People’s attention.
- Listen To Your Instincts
This isn’t the final guideline on how to locate your ideal client however it’s a great starting point in case you are aware of the importance of this undertaking but aren’t sure how to start. Let’s get started:
1. Do not be afraid of excluding potential clients
There’s a chance that you’re somewhat hesitant about thinking that someone looking to rent, buy, or sell any kind of real estate is someone you should collaborate with. This is a common fear among all agents. We don’t want to lose any opportunities, therefore refusing to accept offers is an ideal method. However, here’s the catch: when you accept something, you’re in a passive way saying no to another thing.
The hours you have in the day are not unlimited and prioritizing your clients that you’d like for your business will let you to work more efficient in achieving your objectives. If you think this way, when you decline any client that doesn’t match your needs specifically consider it as saying”yes” to that next ideal client that you’ll use your time to draw. It may take some time, but when your client list begins to mirror your ideal customer more frequently the benefits of this strategy for your business will become evident.
2. Find The Right Clients for You
Who is your ideal customer? To determine this, you need to write down the traits you want to see in your ideal client. What is their communication style? What kinds of properties are they looking at? What is their price range for? While doing this, consider drawing on your own knowledge, experience and personal preferences.
People generally prefer working with people who have similar working styles and preferences. Most likely, your ideal customer will look a lot like you. Be aware that your decisions should never be solely based on race or religion, sexual orientation (including gender identity, pregnancy and gender identity) as well as the nationality, age or disabilities. Make sure that the criteria used to make the decision are strictly according to how you believe an actual property transaction could be received by the potential client and the way your experience could meet their needs.
3. Find Your Competitors
Once you’ve identified your area of expertise and distinguishing factors against other brokers, which is your ideal client may feel like you’re the only agent with your characteristics all over the world! Well, not quite. If your area of expertise is extremely specific it is likely that there are other agents who do the same, or even the same job.
Find out a lot about them! Find out how they interact with potential customers on social media. Also, visit their website. Think about the things they excel at and what you can do to improve in their methods and ways you could integrate the ideas they have in your marketing.
When speaking to potential clients, make clear why what you have to offer is unique than other companies in your region that do similar work (without not naming them).
4. Engage with your Customers You Want to Reach
After you’ve identified your ideal customer You must establish a relationship with them. What is the place your ideal customer would do they spend their time? The gym? Coffee shops? Parks? Anywhere they are, you’ll need to be present. Groups that cater to those that match your ideal customer profile are a good way to begin.
For instance, if you’re looking to work with high-end clients or clients with high-end needs, the nearby country golf and club could be an ideal spot to spend your time on weekends. Remember that these venues could be in person or on the internet however the goal is to meet your clients and prospective customers where they are already.
5. Expand Your Influence Sphere
This kind of niche marketing does not necessarily mean that you’re becoming restricted. Expanding your reach continuously is essential to ensure success. One reason is that everyone that you meet may not meet your ideal customer profile however, they might have a close friend who do. Furthermore, even as you are working to narrow your area of expertise at present but you don’t know what new ventures may interest you.
Business success requires you to be ready to adapt depending on the market’s needs or your personal objectives change. If you’re not sure of what you can do to broaden your horizons you can simply go about your day It’s as simple as that! Meet with acquaintances, speak with colleagues or chat with strangers on the streets or in coffee shops. No matter where you are or what you’re doing simply letting people know the things you do for a livelihood is easy. In the end, it’s often the first question people will ask!
6. Interest attracts interest
If you’re looking to get your ideal customer, show yourself as they would. If you believe that focusing on the purchase of vacant land and building new homes is the way to go showcase your expertise in those areas.
YouTube videos and posts about vacant properties to be sold or helpful tips for those looking to build a new home can be just some of the ideas. If you’re interested in specializing in midcentury modern houses you might want to tweet some interesting architecture-related articles that cover this category. You’ll get the idea that things you enjoy will attract others who share your interests.
7. Listen To Your Instincts
The principle about listening to your inner voice is applicable to real estate every day. Be sure to be honest with yourself if you feel “off” when initially meeting your prospective client, they may not be a good match. If you don’t feel your heart is there, you may have a chance of not putting your best effort forward and this could reflect badly on your business and affect the future customers.
In contrast, if you’re noticing you’re in a good mood with someone the moment you first meet them you’re more likely to to their aid in times of need and give them top-quality service.
The Bottom Line
The ability to attract your ideal customer can be beneficial to the performance for any property professional. Find your niche by determining the factors that make you the most effective. Your customers and you will be grateful for it. Overcome the worry of not being wide enough, find the perfect client, find out about the competition, be involved with your ideal clients broaden your horizon, build your personal branding around your ideal client and trust your gut. In this way, you’ll be able to focus on intention and bring your own specific knowledge for your residential real estate company. Who wouldn’t like this?