Online advertising

How to Hire a Google Ad Manager & Top Six Reasons Why You Should Hire a Google Ads Agency


With over 259 million unique visitors and at least 4.8 billion daily interactions, it’s no secret that Google is a powerhouse when it comes to marketing.

Formerly known as “AdWords,” Google Ads is a paid advertising platform that hosts a number of advertising channels, including Search, Display, YouTube and Shopping.

You may have heard the term “pay-per-click (PPC) advertising.” Well, Google Ads is a PPC marketing channel, which essentially means that the advertiser only pays for the clicks that the ad receives. With a well thought out Google Ads strategy, your budget is never wasted because you only pay for the attention you get from potential customers (those with high purchase intent).

Want to reach your target audience through Google but don’t know where to start? Maybe it’s time to consider hiring a Google Ads expert. Hiring a Google Ads expert can help you generate epic results and get a great return on your investment. However, it’s important to find the right person who has the experience and expertise to get those results. We’ve compiled the questions you should ask yourself before hiring a Google Ads expert to ensure you get results from your paid marketing efforts.

We urge you to read this Important Article : 10 Tough Questions You Must Ask Your Google Ad Manager

Types of Google Ads Support

First of all, there are different types of Google Ads experts you can hire.

  • Freelance Google Ads Specialists: these are individuals who typically work with a company as individual consultants, on an ongoing basis or as needed on an ad hoc basis.
  • Google Ads agency: agencies are typically made up of digital marketing experts who specialize in a variety of advertising tasks, such as content marketing experts, SEO experts, and PPC specialists.
  • Internal Google Ads Manager: Hiring an internal Google Ads manager is often an option for larger organizations with complex ongoing campaign management requirements. This person is usually part of the marketing team.

6 Top Reasons Why You Should Hire a Google Ads Agency in 2022

Choosing the level of support ultimately depends on your needs and capabilities, as well as the budget you’re willing to spend.

If you’re looking for reasons to hire a Google Ads agency, here are six. Here are the reasons why you should consider hiring a Google Ads agency

Google Ads agencies know their tools

Advertising agencies have experts who know Google Ads like the back of their hand. When it comes to effective ad management, you need to be aware of the many policies in place across ad platforms. Ad managers have access to the latest Google Ads rules and updates, allowing them to fine-tune campaigns to achieve the desired result. Agencies also use internal management and tracking software that can continuously monitor and report, making managing Google campaigns a seamless process.

Ad agencies manage their accounts better

Managing Google Ads is not a one-man job. Having a team working on your account ensures a faster set-up and gets your campaign up and running in no time. A dedicated account manager will regularly update you on campaign performance and provide you with a comprehensive report. With a team of experts at your disposal, you can be sure that your ads will perform better and deliver the desired results.

Ad agencies provide better content and design

The success of an ad campaign depends not only on the strategy and management of the ad, but also on how the ad creative or landing page is designed. People are naturally drawn to engaging ads. Simple, readable content that talks about exactly what you’re offering, complemented by clever design, can pique interest and invite users to take action. Ad agencies have design and content specialists who can bring a wow factor to your ads with impactful content and aesthetics, making them highly effective.

Advertising agencies have invaluable experience

Ad agencies like ours have worked with many clients, running numerous campaigns at once. This helps the ad management team gain valuable experience and expertise in what they do. Having worked on thousands of campaigns, all team members will be able to provide invaluable input into running a successful campaign. The team will be well equipped to drive risk and reach untapped markets. This ensures quality leads from a wider audience that can easily become loyal customers.

Advertising agencies address all sections of the sales funnel.

The sales funnel describes a customer’s journey from discovering a brand to becoming a loyal customer. To run online ads, you need to have a good understanding of the sales funnel. Here’s how it works

Each section of the sales funnel requires different digital marketing strategies. For example, the top section of the funnel is larger, as it represents a wider audience that is not yet aware of your brand. When advertising to this audience, you focus on providing information about the products and services you offer. In between, you target people who are already interested in your brand but haven’t converted. These are potential customers who are willing to buy from you with the right stimulus. Therefore, your ads should be customized to inform them about price drops and special discounts that will prompt them to make a purchase. At the bottom of the funnel are the loyal customers. Here, ads should be more specific, providing details about new products and loyalty programs that customers can take advantage of.

Since each section requires different types of advertising, with various designs and content crafted to target the right people, a lot of experience is required. Working with an advertising management agency will help you navigate the nuances of advertising, making your campaigns highly effective.

Advertising agencies allow you to focus on your business.

What many people don’t realize is that advertising is a business in itself. Ad management agencies have account managers, creative directors, designers, developers, and sales teams that collaborate and work together every step of the way to execute a successful ad campaign. By hiring a Google Ads agency to manage your ad campaigns, you can leave the specifics of digital marketing to them and focus on running your business.