If working hard and making money is the dream, not working hard and making money is the Instagram dream. But making serious money using social media requires a serious strategy. Whether you’re a creator or a business, you’ll find the most success in making money on Instagram if you do your research.
Read on for inspiration and tips for making money on Instagram that apply to everyone.
Can you make money on Instagram?
Of course you can. In fact, helping creators make a living on the platform is one of Instagram’s top priorities, especially as competition from TikTok, Snapchat and YouTube is growing.
“Our goal is to be the best platform for creators like you to make a living,” Meta CEO Mark Zuckerberg said at the company’s first Creator Week in June 2021.
In 2021, Instagram was the second most downloaded app in the world. It is the seventh most visited website in the world, the fourth most used social media platform and has 1.22 billion monthly users. This is a huge potential audience. With a huge and diverse group of people who could be exposed to your content, there are plenty of opportunities to make money.
How much money can you make on Instagram?
The numbers are complicated because creators and brands are very secretive about how much money they make. Also, calculating Instagram revenue is complicated: if you sing a song on a Reel, the sound goes viral and you get a record deal because of that internet fame, and then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then link to your recipe blog and guest post ads on your blog that make you money?
It sounds strange, but this is the journey of most successful creators. The amount of money you can make on Instagram depends on your credentials, audience size, effort, strategy, drive, and a little bit of luck.
but believe me, many creators are making more than 7-figures out of their instagram success!
Here’s what some creators and celebrities have earned:
- $901: The average amount of money an Instagram influencer with between 1,000 and 10,000 followers per post can earn, according to Business Insider
- $100 to $1,500: How much a creator can be paid for an ad on their Instagram stories, according to Brian Hanly, CEO of Bullish Studio (an influencer talent agency)
- $983,100: the amount Kylie Jenner would have earned for each ad or sponsored content post
- $1,604,000: the amount Cristiano Ronaldo would have earned per post
In 2021, Hype Auditor surveyed nearly 2,000 influencers (mostly based in the U.S.) about how much money they make. Here’s what they found:
The average influencer makes $2,970 per month. The “average” figures aren’t the best, as there’s a lot of difference between the highs and lows, as shown in the statistic below.
Micro-influencers (accounts with 1,000-10,000 followers) earn an average of $1,420 per month, and mega-influencers (accounts with more than 1 million followers) earn about $15,356 per month.
How to start making money on Instagram as a Content Creator in 2022?Open next slide to keep reading.