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Top 10 Marketing Channels You Need For Your Small Business In 2022

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Peter Drucker, also known as the founder of modern management, once said, “There are only two things that make money in a company: innovation and marketing.” Everything else is cost.

But with so many marketing channels to choose from, how do you know which one to adopt?

In this guide, we explore 10 marketing distribution channels and how to best use them to your advantage.

At a Glance: The Best Marketing Channels for Your Business

  • Search engine optimization (SEO)
  • Content marketing
  • Email marketing
  • Social media marketing
  • Word of mouth marketing (WOMM)
  • Influencer marketing
  • Offline advertising
  • Online advertising
  • Partnership marketing
  • Community building

The best marketing channels to try for your small business


Regardless of the size of your business, there’s a wide range of marketing channels you can use. But the question is, are they the best fit for your goals and needs?

To help you answer that question, here’s a rundown of the 10 most popular marketing channels used by modern businesses today.

Search Engine Optimization (SEO).

According to HubSpot, 62% of consumers use a search engine when they want to learn more about a new company, product or service, while 41% use a search engine when they’re ready to buy.

Add to that the fact that billions of searches are performed on Google every year, and it’s clear that search engines are still the most popular way to find information on the Internet.

Search engine optimization is the process of getting your website to rank high on search engine results pages (SERPs) for a particular term or keyword. This allows your content to be visible and easily accessible to those searching for the term, or something similar.

With SEO, you get “organic” website traffic from search engines, as you do not pay for ad placement.

SEO as a technology is constantly changing, and the tactics that SEO professionals employ must adapt quickly. However, “there are some fundamentals of SEO that change very little over time,” says Bridget Randolph of Moz. These are:

  • Crawlability: Can your content be found by search engines?
  • Site Structure: How should search engines prioritize and organize your content?
  • Keywords: What is your content about?
  • Backlinks: Does your content provide reliable information about the topics you write about?